Marketing Campaign turned Product

Client: Terri Matthews-Woodall, Serial Entrepreneur & Faith-Based Leader

Industry: Personal Branding, Faith-Based Entrepreneurship, Thought Leadership

Overview: Terri Matthews-Woodall is a distinguished Christian entrepreneur known for her ability to build, scale, and exit businesses across a variety of industries—all while remaining deeply rooted in her faith in God. As a values-driven leader and sought-after speaker, Terri approached Effective New Creative Solutions (ENC Solutions) with a powerful intention: to craft a personal brand campaign that reflected her spiritual convictions, her commitment to purpose, and her desire to motivate others to pursue success without compromise.

Challenge: Terri’s vision was clear: she wanted to create a personal brand message that resonated with believers navigating the business world—one that boldly proclaimed that faith and success are not mutually exclusive. While she had the story, influence, and achievements, what she needed was a brand expression that aligned her personal testimony with a movement that could live on across platforms, products, and people.

Solution:ENC Solutions responded with a deeply inspired and strategic campaign rooted in biblical principle and Terri’s authentic voice.

The project included:

• Concept Development & Campaign Strategy: ENC Solutions created and led the “I Will” Campaign, a transformative, faith-based social media and brand initiative built around the scripture “faith without works is dead” (James 2:26). The campaign wasn’t just about motivation—it was a call to action rooted in purpose, perseverance, and spiritual integrity.

  
  

• Core Brand Messaging: The brand message pillars Educate, Illuminate, and Motivate were developed as Terri’s official brand values—encapsulating her approach to leadership, marketplace innovation, and spiritual mentorship. These messages became the guiding voice of the campaign, anchoring her influence across industries.

• Creative Direction & Social Media Execution: ENC Solutions translated these values into engaging, visual, and shareable digital content designed for community activation. The campaign quickly gained traction, igniting meaningful conversations among entrepreneurs, faith communities, and professional networks.

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• Strategic Productization: The campaign was transformed into a tangible product: “I Will: A 30-Day Self-Reflective Journal.” This tool gave followers and new audiences alike a way to engage with the message on a personal level—bridging inner work with business and spiritual alignment.

Results:The "I Will" campaign catalyzed a bold shift in Terri Matthews-Woodall's personal brand and influence:

• The campaign ignited organic engagements, conversations, and shares across social media, resonating with Christian professionals and purpose-driven audiences worldwide.

• The first volume of the “I Will” journal solidified the message’s impact affirming Terri Matthews position as a "Faith Made Entrepreneur."

• In 2024, Terri launched Volume II of the journal, using it as a cornerstone for workshops, speaking engagements, and personal transformation experiences.

• Terri continues to use the “I Will” message as a signature framework in her philanthropic, spiritual, and business initiatives—cementing her role as a thought leader in the convergence of business, faith, and purpose.

  
  

Conclusion:Effective New Creative Solutions brought clarity, creativity, and divine alignment to a vision that was deeply personal to Terri Matthews-Woodall. By shaping her story into a scalable, soul-centered brand, ENC Solutions helped her activate a movement that transcends entrepreneurship—one that now lives as a tool for inspiration, reflection, and marketplace innovation through the lens of unwavering faith.