Historical Election Campaign

Client: Tiffany Boyle – Commissioner of the Revenue, Newport News, VA

Industry: Politics, Public Service, Entrepreneurship

Overview:

When Tiffany Boyle—a respected entrepreneur and community advocate—decided to run for public office in Newport News, Virginia, she faced the formidable task of shifting from business leadership into a political role. With limited campaign resources but a powerful vision, she partnered with Effective New Creative Solutions (ENC Solutions) to architect a communications strategy that would be both cost-effective and impactful.

Tiffany Boyle makes history as the first Black woman to serve as Commissioner of the Revenue in Newport News, VA.

Challenge:

As a first-time political candidate with no previous experience in public office, Tiffany needed to reach, engage, and build trust with constituents quickly. Traditional campaign methods were expensive, and Tiffany wanted a solution that would both reflect her professionalism and humanize her message. More importantly, she wanted a voice that reflected why she was running—one rooted in service, transparency, and innovation.

Solution:

ENC Solutions crafted a streamlined, blog-centered communications strategy that became the backbone of her campaign’s messaging. Through strategic planning and collaborative storytelling, our team:

• Developed and Managed Her Campaign Blog: We launched a real-time blogging platform that served as Tiffany’s digital podium—a low-cost, synchronized tool that allowed her to directly connect with stakeholders and voters.

• Crafted Messaging with Precision and Heart: ENC Solutions managed, wrote, and released clear, values-driven content that communicated Tiffany’s vision, mission, and platform. Every post was designed to reflect her transparency, integrity, and forward-thinking leadership.

• Positioned Her for Credibility and Relatability: The blog became a trusted source of consistent communication, making her campaign feel personal, accessible, and professionally executed. It helped voters not only understand what Tiffany stood for—but why it mattered to them.

Results:

The results of this strategic partnership were nothing short of historic:

• In 2017, Tiffany Boyle was elected as Commissioner of the Revenue, becoming the first African American and first woman ever to hold the seat in Newport News, VA.

• The blog campaign helped create a strong, grassroots narrative that resonated with voters and stakeholders, even in the absence of large-scale ad spending.

• The strategy was instrumental in transitioning her public image from entrepreneur to credible political leader, without compromising authenticity.

• Tiffany continues to serve in that role today—proof of the lasting trust and leadership she built from her first campaign forward.

Conclusion:

Effective New Creative Solutions played a pivotal role in helping Tiffany Boyle translate her business acumen into public service success. By designing a lean but high-impact communications approach centered on clarity, connection, and consistency, ENC Solutions didn’t just support a campaign—we helped launch a legacy. Today, Tiffany stands as a symbol of what happens when innovation meets intention, and when leadership is guided by purpose and people.